Despite offering a valuable service that could save farmers significant amounts in taxes, Boa Safra Ag faced the challenge of raising awareness and educating farmland owners about the many available tax breaks, which most were unaware of.
Collaborating with the Marketing Director, we developed a direct mail campaign, including a detailed letter and two follow-up postcards, supported by Google Display Ads. This campaign achieved a 10x ROI and contributed to a 300% year-over-year increase in managed acres for two consecutive years.
